Dear First Daughter…

You’ve been showing up for everyone since you were small. Come sit in a room where no one needs you to.

One room full of first daughters. Good food, honest conversations and a lot of laughter. Nobody here needs you to be the strong one.

Save My Seat

We asked first daughters what they’re tired of hearing. They had a lot to say.

You’ve heard at least three of these this month. You smiled through all of them.

“You’re the firstborn. You should know better.”

Please stop acting like they handed me a manual when I was born.

“Your siblings are your responsibility.”

They’re my siblings, not my children. Sometimes I’d like to just be their sister.

“You are the strong one.”

Who said that? I’d like a word with them. I’m tired. I just got very good at hiding it.

“Nobody can do it like you.”

At this point, please let somebody else do it.

“But you’re the first daughter.”

Yes. I know. I was there when I was born.

You were the “big one” long before you were big.

You learned to read the room before you learned to read well.

You’ve been the second mother, the peacekeeper, the example, the one who “will understand.”

You’ve been called strong so many times that nobody noticed when you were tired.

Everyone says “ask your sister” or “ask your first daughter,” and it’s always you they mean.

You never applied for the job. Nobody asked if you wanted it.

“Be strong” was never a choice you made. It was a role you were handed.

You’re not a bad sister, daughter or friend for being tired.

Nobody sat you down and said, “You’ll be the second mother, the peacekeeper, the example and the one who understands everybody.” It was handed to you slowly, by people who love you and never asked if you wanted it.

You were never weak for feeling the weight. You were just never given anywhere to put it down.

So we made that place.

WHAT THE BRUNCH IS

A table where the first daughters finally talk.

The Dear First Daughter Brunch takes the conversation out of the comment section and into a room, with your people and something good to eat.

What To Expect:

Honest conversations. About the pressure to “make it,” the timelines you compare yourself to, and saying “I’m fine” when you’re not.

Laughter. Half of this is funnier when someone else says it out loud.

Women who get it. No explaining why you’re like this. They’re like this too.

Entertainment and refreshments. Good food, good company, and nothing to organise.

This is First Daughter Season, and the whole season is about you.

One seat gives you one morning that’s entirely yours.

  • A seat at the table, with food and refreshments
  • A room of first daughters who understand why you’re tired and why you’re proud
  • Your name on the wall, a permanent place in the Majestic Roobee Studio for the first daughters who were in the room first
  • First-ever access to the Dear First Daughter Collection by Majestic Roobee, five fragrances made for the five sides of you. You’ll be the first to smell them before the public does at get them at the pre launch price
Count Me In

This seat is for you if…

  • You’ve heard “you should know better” more times than you can count
  • You do everything for everyone and quietly wonder who does it for you
  • You’re proud of who you’ve become, and tired of how you got there
  • You’ve said “I’m fine” this week and didn’t mean it
  • You want to rest, receive help and change your mind without guilt
  • You’re ready for a room where you’re not the one holding everything

Not a first daughter, but you love one?Bring her. Buy her seat. Tell her she’s been seen and appreciated.

First daughters are already talking.

Before you say “maybe next time”

Good. You’ll walk in as a stranger and leave with new friends who understand you. You also won’t be the one organising anything. For once, someone else has done it.

The season is for first daughters, and the room is full of them. If you love one, you’re welcome to bring her.

You always have people depending on you. That’s why you need this. 3 hours, one morning, and the world will survive without you.

You’ve waited your turn your whole life. This one you don’t have to wait for, but you do have to claim it.

You've been the strong one long enough. Come be the celebrated one.

You don’t have to be the example, the strong one or the one who knows better. Somebody finally made something for you, and it’s waiting on Nov 6th, 2026. The venue will be shared with confirmed guests.

I Deserve This